Who competes where
A named list of providers, from our research, with their size and visibility in your region.
- How the big players win contracts
- Competitor ads
[ Questions ]
Eight questions every analysis answers.
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Who offers your service in your region, how large and how visible they are, and how often people search for your service.
- More with:
- Customer segments with market size
-
Where your competitors are moving right now: who is advertising and in which direction.
- More with:
- Market development
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How clear your message is, whether AI systems name you, where you rank on Google and how you are rated.
- More with:
- Messaging in depth
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Who competes where, with which messages and which ads.
- More with:
- Messaging in depth
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The leaders in your market compared with you, point by point, and how the big players win their contracts.
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Search topics and AI questions without a strong provider, plus target groups and promises that no competitor is making.
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Which customer segments hold the most promise and which companies to approach first.
- With:
- Customer segments with market size
- Target customer list
-
How easily a buyer gets from your website to an enquiry and how your ads perform.
- With:
- Website from the buyer’s view, with funnel review
- Ad account review
The core package
Messaging
Your messages next to those of your competitors: who states clearly who it is for, what it is and what backs it up?
- Reviews
AI answers
You see how often AI names your company and how often it names your competitors.
- Full AI Visibility Check
Search and demand
How often people search for your service, where you rank on Google and for which search terms a competitor ranks and you do not.
- Demand
- Keyword coverage
- Google rankings
Plus
Seven add-on modules to choose from
- Briefing
- Summary and plan
[ Modules ]
Add-on modules to choose from.
The core package is always included. Add any of the modules below. Click them or drag them into the area below the core package.Tap to add.
Always included
Core package
- Briefing
- Full AI Visibility Check
- Keyword coverage
- Provider landscape with size and visibility
- How the big players win contracts
- Google rankings
- Demand
- Messaging
- Reviews
- Competitor ads
- Summary and plan
Your selection: Core package
No obligation, we will go through it in the introductory call.
All questions
Additional region
All measurements of the core package for one more area.
[01] [07]
Customer segments with market size
How large each customer segment is.
[02]
Market development
Where demand and the provider landscape are heading.
[03] [04]
Messaging in depth
Your positioning, developed further.
[08]
Website from the buyer’s view, with funnel review
Going through your website the way a buyer would: forms, the route to an enquiry, contradictions, pages without content.
[08]
Ad account review
Your ad account, analysed.
[07]
Target customer list
Named companies, ranked.
[ Result ]
What you take away.
You receive a report with a summary on the first page, a plan and a results call.
- [01]
Summary
One page at the front of the report with what matters most.
- [02]
Plan: Do, Test, Drop
For each step: what we found, what needs doing and how you measure success.
- [03]
Every number with source and date
You can check every number yourself.
[ Process ]
How the measurement works.
[01]
Introductory call
We clarify whether the measurement is the right tool for you.
30 minutes, no obligation
[02]
Briefing
A conversation before the measurement: your question in your own words and what you have already tried.
[03]
Measurement
We collect, measure and verify. You carry on with your work undisturbed.
[04]
Results call
We walk you through the report, discuss priorities and give a clear recommendation. The document is yours.
[ Proof ]
Client testimonial
“Whether it’s a market study or a new website: you come to Vorell with a problem and go home with a solution.
That is full service as it should be, with proposals worked out so professionally that we could adopt them almost one to one. For me, one of the top performers in the industry.”
Report · IT Security DACH
Who does AI name? The IT Security DACH Visibility Report.
Which IT security providers in the DACH region ChatGPT, Claude, Gemini and Google’s AI name and which sources they cite. Free to read, no sign-up.
480data points
Case study · NordBox, Tyrol
41 prospects before the facility is even built.
First we measured the market, then built the brand and website and tested demand with ads.
41prospects
[ Services ]
More services
Let’s find out where you stand.
30 minutes, no obligation. You tell us where you want to go. We show you what we would do to get you there and you decide afterwards, in your own time.