We measure how often AI names your company when someone asks about your service, and who it names instead.
Formanaging directors and sales teams of B2B companies
Measured in
[ Why now ]
More than half of B2B decision-makers now start their search for software with AI more often than with Google. A year earlier it was only 29 per cent.
G2, 2026 ↗of B2B decision-makers name AI chatbots as a source for their shortlist of software vendors. In first place, ahead of review sites and the vendors’ own websites.
G2, 2026 ↗of internet users at least sometimes ask an AI instead of a search engine.
Bitkom, 2025 ↗And who AI names along the way can be measured.
[ AI Visibility Check ]
That is exactly what the AI Visibility Check measures: how often AI names your company and how often it names your competitors.
Buyer questions, phrased the way your customers put them to an AI.
ChatGPT, Claude, Gemini and Google’s AI Overviews.
Each question runs in each system at least three times.
providers from the IT Security report appeared in the AI answers.
[ Method ]
AI answers vary from one query to the next. We ask every question several times and count every answer.
You describe your product, target customers and competitors in detail. From this we phrase the questions the way real buyers put them to an AI, from the simple question to the expert one.
Call · 30 minutes
Each of the 40 buyer questions runs repeatedly against all four AI systems. We count who is named, for which question, where in the answer and whether in the text or as a source.
We measure
Your visibility alongside your competitors. You also receive the pages the AI systems cited and what those pages have in common. And an action plan: every question where you are not named, and what it takes to get recommended there.
We analyse
What the numbers mean and whether further investment pays off. If you later commission a Market Analysis, the AI Visibility Check is credited in full.
Call · 30 minutes
[ Measurement system ]
You can. You then get one answer to one question in one system. That is a single data point. We have turned that question into a measurement system.
480data points
ChatGPT
Claude
Gemini
Google’s AI Overviews
Ask the same question again and the answer can name other providers. We ask every buyer question in each of the four systems at least three times and count every answer.
From the measurement archive of the IT Security report
206of 423Nearly one in two mentions appeared in only one of three runs.
We open every cited source.
3,011Citations, every source retrieved
We retrieve the most-cited pages, analyse how they are built and compare them side by side.
16most-cited pages retrieved
Whether a provider appears in an answer is decided by a fixed rule set of names, spellings and domains. Every raw answer stays archived, and every number can be traced back to its answer.
480answers, each read by the same rules
Example · our own measurement
The ranking comes from our IT Security Visibility Report. In your AI Visibility Check, this is where your company appears alongside your competitors.
Then comes the source list. In the report, the four systems cited wko.at most often (106 citations), followed by bsi.bund.de (71).
IT Security DACH report
[ Scope ]
40 buyer questions in four AI systems: 480 data points
Scorecard: your visibility alongside your competitors
Source list: which pages the AI systems cite in your niche and what those pages have in common
Action plan: every question where you are not named, and what it takes to get recommended there
Results call, 30 minutes
[ Subscription ]
The AI Visibility Check is also available as a subscription, and that is what we recommend. We measure every month or every quarter and you see how your visibility changes.
Introductory call · 30 minutes, no obligation
You tell us what you offer and who you want to reach. Then you decide whether we measure.
If you later commission the Market Analysis, we deduct the amount of the AI Visibility Check from its price.
No. You decide whether to put the measures into action and who with.
Credited in full against a later Market Analysis. The introductory call takes 30 minutes and comes with no obligation.
