About vorell
Four years on your side of the table
vorell exists because technical companies build the best products and have the worst visibility. And because the industry that should be helping them too often bills in promises instead of measurements.
The story
From sales to measuring
I am Elias Lindner, founder of vorell. I have worked in e-commerce and performance marketing since 2018. After that, several years in technical companies: training and account management at exceet Card Group, then selling complex IT infrastructure at NTS AG with more than fifty B2B accounts under my care. In other words, exactly on the side of the table where you sit: products that need explaining, long buying processes, procurement people who only sign once the evidence is on the table.
I learned two things there. First: the word marketing has a hard time with engineers, and rightly so, too many budgets have vanished into campaigns whose result was a slide deck full of reach numbers. Second: what convinces engineers is measurements. That is why vorell works the other way around. First we measure where you stand. Then we calculate what your goal requires. Only then do you invest.
The name says it: vorell starts with vor, German for forward. And if you look closely, you will find my initials at the end.
No company should invest budget in visibility before it knows where it stands. Everything about vorell follows from this one sentence.
How we work
Three sentences that explain everything.
We measure first.
Every engagement starts with numbers: visibility, competition, funnel. Recommendations without a measurement basis are something you will not get from us, not even on request.
AI-accelerated, verified by humans.
We use AI aggressively, it makes our analyses faster and cheaper. But every number is checked against its source, and responsibility rests with a human with a name.
Fixed prices, public.
All prices are on this website. You know what a project costs before the first conversation, not after the third.
Who it is for
Technical companies in the DACH region
We work for companies whose products need explaining: IT security, software and IT services, engineering, automation and related fields. Typically 10 to 100 employees, owner-managed, with a sales team that deserves more qualified inquiries.
Who we are wrong for: B2C, quick discount campaigns and anyone looking for an agency that says yes to everything.
Contact
Let's talk about your visibility
30 minutes, no obligation, with an honest assessment at the end. Even if it is: you don't need us.