[ Advertising in ChatGPT ]
Advertising in ChatGPT: how it works.
Your ad appears below ChatGPT’s answer, matched to the question.
OpenAI decides which ad appears. Besides the bid, what counts is how well the ad fits the question.
With short context hints you describe which topics your ad fits.
[ Why now ]
Why ChatGPT. Why now.
chatgpt.com is the fifth most visited website in the world.
OpenAI is opening ChatGPT Ads to companies of every size, including small and medium-sized businesses.
We see ChatGPT Ads as a good option if you are working on your visibility and want to be there from the start.
- [01]google.com
- [02]youtube.com
- [03]facebook.com
- [04]instagram.com
- [05]chatgpt.com
[ Foundation ]
Foundation first. Then the ad.
When choosing which ad to show, OpenAI also looks at the page it links to.
Your website must not block OAI-AdsBot and OAI-SearchBot. Of the 37 IT service providers we checked in our AI Visibility Check, none blocks them.
In our view, you should first make sure that ChatGPT finds your company even without an ad and that your site answers your customers’ questions. Then you pay for clicks on a page that holds up.
User-agent: OAI-AdsBot
Allow: /
User-agent: OAI-SearchBot
Allow: /
[ Our view ]
A new channel alongside your others.
[01]ChatGPT Ads are a new platform, and OpenAI itself still lists them as a beta.
[02]In our first tests, ChatGPT Ads were still poor at reaching the people who actually enquire. In our experience, the same campaign on Meta would have brought in considerably more enquiries.
[03]That is why we recommend starting with Google Ads, Meta and strong organic pages. You then test ChatGPT Ads with a small budget, as one of your channels in Clockwork.
[ Approach ]
What we take on as a ChatGPT Ads agency.
- [01]
Ask like your customers.
We put your customers’ questions to ChatGPT and other AI systems and see where you land: our AI Visibility Check. There, nearly one in two mentions appeared in only one of three runs.
- [02]
Adapt the website.
We improve the landing pages of your ads.
- [03]
SEO foundation.
Search engines and AI systems have to be able to read your pages.
- [04]
Ads Manager.
We set up your own account and check every ad before it goes live.
- [05]
Start small.
Pay per click, a small budget, two to three weeks of observation. Then expand what works.
Unsure where your foundation stands?
In the introductory call you get a free assessment: your visibility in AI answers, your SEO status and the technology behind your site. 30 minutes, no obligation.